Data Sharing and Collection for Ads

Uber displays ads on its apps and websites, and those of third parties, that are personalized based on users’ interests and characteristics. This includes ads for Uber, merchants or restaurants who are available on Uber, and third party products and services. We personalize these ads so that they are more relevant and interesting to you.

You can read more about how we use personal information in our Privacy Notice.Learn more

For California Consumers

California law allows consumers in California to opt-out of the “sale” or “sharing” of their personal information for personalized ads. California consumers may opt out of such “sales” or “sharing” by Uber by unchecking the “Data Sharing” setting above.

For more information, please see our United States privacy page.

Note: If the settings on your mobile device differ from those you set on this page, Uber will adhere to the settings on your mobile device. For example, if you do not give us permission via your iOS device to use your data for data collection, we will not use your data for that purpose even if the settings on this page permit it.

Frequently asked questions