Data Tracking

Uber displays ads on its apps and websites, and those of third parties, that are personalized based on users’ interests and characteristics. This includes ads for Uber, merchants or restaurants who are available on Uber, and third party products and services. We personalize these ads so that they are more relevant and interesting to you.

You can read more about how we use personal information in our Privacy Notice.Learn more

For Consumers in the United States

California and other states allow consumers to opt-out of the "sale" or "sharing" of their personal information for personalized ads. Consumers in the United States may opt out of such "sales" or "sharing" by Uber by unchecking the "Data Sharing" setting above, or by communicating their opt-out preferences via their web browser using Global Privacy Control (GPC).

For more information, please see our United States privacy page.

Frequently asked questions