Personalized Uber Ads and Data

This page allows you to control how Uber uses and shares your data, such as your trip and order information, with our advertising partners to deliver and measure the effectiveness of personalized ads about Uber on other apps and websites. See the FAQs below for more information on the data we share.

You can read more about how we use personal information in our Privacy Notice.Learn more

For California Consumers

The California Consumer Privacy Act (CCPA) allows consumers in California to opt-out of certain sharing of their data. To opt-out of such sharing by Uber, you can turn off the “Enable Data Sharing” setting above.

For more information, please see our California page.

Note: If the settings on your mobile device differ from those you set on this page, Uber will adhere to the settings on your mobile device. For example, if you do not give us permission via your iOS device to use your data for targeted advertising, we will not use your data for that purpose even if the settings on this page permit it.

Frequently asked questions